Steps Developers can take to build a Successful SaaS Product?
Before starting development of a Software as a Service (SaaS) product, developers face many problems regarding the scope and success of the product. A proper development strategy along with timeline can help developers focus more on the current phase rather than spending time worrying about whether the product will be successful or not.
It is important to list down all the steps that must be taken into consideration while programming and designing strategy. These steps should be designed in such a way that they decide the end product. For this, it is necessary to focus on each individual step.
Following are some basic steps which can help developers stick to the key points throughout the development cycle.
Know the Coding Language
The very first step is to decide the language you will use in developing a SaaS product. For this, list down the programming languages, you know. List down the languages for both front-end and back-end separately. Choose the one you think will be suitable for the development of a SaaS app with respect to scalability and performance. Also, some languages have flexible libraries and APIs that help in the extensive functionalities of the system. Programmers encourage the language in which they have more experience and start development base on it. It is necessary to look at certain other aspects which should encounter all the use-cases of the application. Otherwise, it could be challenging if the programmer stuck in the middle of the project and there is no way around.
Know your Targeted Audience
It is extremely important to know your audience before you start building the product. Think your product as a solution for the industry, community or focused group. Thinking in this way can help you shape the product in such a way that it becomes the need for the users. Introduce your product as it is solving a common problem that is affecting lives and people in various ways. Consider some important SaaS products, read about them, identify what problem they solve, identify the audience they are majorly serving and how they are solving their issues. Some of the most popular SaaS products are Microsoft, Amazon web services, Slack, Oracle, Github, Cisco, Shufti Pro and many more. These products are serving the communities differently and are fulfilling the purpose of building a SaaS product.
Design Front-end and Develop Back-end
Start building front-end first. Decide the language you want to use for it and start programming. Front-end is what the buyers see therefore, it should be appealing enough to attract the client towards its services. Also, with front-end, it will be easy for you to understand how to fit-in the functionality and remove extra work if you have thought of any. You will stay focused on what you are building and a proper track will help you program certain functionality by following a proper track.
Similarly, the back-end has its own importance. Back-end serves the functionality of the system. Along-with the fascinating front-end, back-end should function properly. The services and APIs you are using must be from a reliable source to smoothen your system and provide a better user experience.
Build an Integration Guide
For any SaaS product, it is important to figure out how it would be integrated with the businesses and other software. The integration should be easy enough for any industry or business to adopt. This will have a greater impact on the profit and revenue of your company. There should an integration guide associated with your products which helps the clients to help in deploying your SaaS product in theirs. The guide may include a demo video or integration steps. Many websites provide their integration API which client integrate into their system and use their services. Some of them are Hearthstone API, Amazon Product Advertising API, eBay API, Supermarket API, Shufti Pro API and many more.
Decide your Pricing Strategy
Once you have built your project, now it is time to decide the price of your product. Look into the competitive market and their price models. Compare your services with them and see how much they charge their customers with the services. Know your clients and see how your pricing model can affect them. Based on all these, estimate the price if your SaaS product.
Market it and Entertain the Feedback
The last step is to market your product. Think about the most used strategies, take help from experts. Do not get hasty about delivering your product to the hands, test your product under possible use-cases. Then, introduce the first version of your product and entertain feedbacks. Take feedbacks seriously and mould your product based on it. It really helps you in customizing your product according to the need of users. Also, the next versions with improved services will result in more clients and so feedbacks. This is a cycle, but it is side-by-side very interesting. It helps you analyze the community behaviour and business development aspects.
For the development of a SaaS product, it is really important to make a schedule on which you must act. Know your audience and design solution for them. Use flexible language that supports the functionality of the product. Program your product while thinking on its extensibility and scalability. Launch the first version on which you are confident that it would work well, after that move on to the advanced versions in which decide on catering the customer feedbacks and advance functionalities. The new version might be better with respect to services as well as performance.